It’s safe to say that if you saw a baby feeding from a liquor bottle, your jaw would drop. You’d at least take a second glance. Last year, Anna Utopia Giordano created a buzz with her POPBottles project by creating just those bottles.
The Italian creative mixed familiar child-friendly brands with not-so-child-friendly bottles of liquor. The Hello Kitty logo and typeface, for example, was superimposed on a bottle of Grey Goose vodka for Hello Kitty vodka. Others she created were Nintendo’s London Dry Gin (Gordon’s), LEGO Añejo Especial (Havana Club), and Barbie vodka (Absolut). With the addition of a few cosmetic changes and a baby bottle top, they look as if baby-friendly liquor bottles.
These bottles, however, are for exhibition and not commercial sale. “Parents, please, feed your kids responsibility” stands next to the exhibition. The project aims to raise social awareness on alcohol abuse and the ignorance of many parents towards the alcohol use of their children. It also questions the lengths marketers will go to gain the attention of consumers. All in all, the exhibition promotes responsible drinking and higher attention to alcohol abuse.